1971 Ford Cortina Mk3 GXL claymation scene
1970 – 1979

Your rank, spelled out in badges.

Cortina Britain, rally-bred Escorts, and a trim badge on the boot that told everyone exactly where you sat in the company. Warm colours, hard winters, and a Range Rover that made the muddy field respectable.

Company-car Country

A decade shaped by inflation, strikes, and the badge on the boot — these are the milestones that defined seventies motoring.

1970

The Range Rover launches — a working vehicle that cleans up for dinner. 17 June.

1971

Decimalisation — 15 February. Britain counts in new pence.

1972

The Mk III Cortina arrives. The company-car king takes the throne.

1973

Oil crisis. The three-day week begins. Big engines go out of fashion overnight.

1974

Speed limit drops to 50 mph on motorways. Briefly.

1975

The Escort RS2000 puts a rally pedigree on the school run.

1976

The long hot summer. Britain melts; standpipes in the street.

1977

Silver Jubilee. Street parties and special-edition everything.

1978

The Winter of Discontent begins. The decade gets serious.

1979

A small German hatchback arrives and rewrites the rules — the Golf GTI.

The seventies ran on the company car. With wages capped and inflation biting, the car you were given mattered more than the money you weren’t, and the badge on the boot — L, XL, GT, GXL, Ghia — told the whole street where you stood. The Cortina was the national uniform; the Escort was the same idea with a rally pedigree bolted on.

It was a decade of clever underdogs, too. A sixteen-valve head in a family saloon. A luxury car that could climb out of a field. Permanent four-wheel drive nobody else had thought worth the bother. British Leyland was on strike more often than not, the oil crisis put the big engines out of fashion overnight, and somehow the cars got more interesting for it.

Then, in the very last summer of the decade, a small German hatchback arrived and quietly rewrote the rules for everyone.

The Cars That Did the Work

The rep’s chariot did the miles and the motorway; the weekend stuff did the talking. Cortinas and Escorts kept Britain at work, while the Capri, the Stag and a brand-new sort of Range Rover kept the dream parked on the drive.

1971 Morris Marina Coupe claymation card

The Rep’s Chariot

The saloons and hatches that filled the fleet car parks.

1971 Jensen Interceptor claymation card

The Weekend Stuff

The coupés, the convertibles and the car that invented the luxury 4x4.

1970s Landmark

Brighton Seafront & Palace Pier

Classic cars parked along the Brighton seafront with the Palace Pier in the background claymation scene

The Run to the Sea

By the Seventies the car wasn't a luxury any more — it was how the country had a day out. And the day out, more often than not, was Brighton. You'd load the family into a Cortina on a Sunday, windows down, and join the long bright crawl along the front with the Palace Pier shining at the end of it. Deckchairs, a stick of rock, the smell of frying onions. The cars on that promenade were the ordinary heroes — Cortinas, Marinas, the odd Capri trying its luck — parked nose-to-rail, looking at the sea like everyone else. It wasn't glamorous and it didn't need to be. It was a nation that had finally got mobile, parked up by the water on a breezy afternoon, perfectly happy. Some of the best motoring I ever did was going nowhere in particular.

Dean working under the bonnet of a Triumph Stag claymation scene
Dean’s Recollections

Under the Bonnet

Recollections of a Triumph Stag in the workshop

The sapphire blue 1972 Triumph Stag represents the peak of seventies grand touring romance. With its Italian styling by Michelotti and a lovely, rumbling V8 engine, it was a magnificent thing when it was running right. But as anyone who lived through the seventies will tell you, they kept you busy under the bonnet.

You had to have your glasses ON for this sort of work. The engine bays back then were tight, packed with hoses, ignition leads, and that V8 cylinder setup that was notoriously fussy about cooling. I remember leaning over with a small spanner in a thick sheepskin coat, trying to get the ignition timing just right before the autumn show season started.

It was a decade of work and worry — industrial disputes, hard winters, and rust that seemed to start the minute the car left the showroom. But when you got that V8 singing, and you took the T-bar roof panels off on a crisp Sunday morning, all of that was forgotten. It was worth every single hour of graft.

Dean working under the bonnet of an orange Ford Cortina Mk3 claymation scene
Dean & The Motor

Cortina Britain

Ford Cortina Mk3

If the Seventies had a company car park, half of it was Cortinas. The Mk3 was the one that went a bit American — the coke-bottle hips, the big soft seats, a dashboard that fancied itself. Reps lived in them, families holidayed in them, and on a Saturday a lad with a bit of ambition washed his under the streetlight and called it a GXL. I spent a fair few cold mornings under one of these bonnets. The engines were honest and the rust was honester, but there was nothing on a British road that said "ordinary made good" quite like a clean Cortina. Get one running sweet and it'd ask for nothing but oil and attention. That's my kind of car: no airs, just graft and a bit of pride.

Wear the Decade

A few seventies pieces — affectionate, dry, and a long way from a novelty moustache. More to come.

1970sPreview — design coming soon

Design coming soon

hoodie

Company-Car Chic

Your exact rank, in chrome lettering.

£60.00Coming soon
1970sPreview — design coming soon

Design coming soon

sweater

Vinyl Roof Brigade

Landau bars optional, taste compulsory.

£60.00Coming soon
1970sPreview — design coming soon

Design coming soon

hoodie

Breaker One-Niner

The CB craze. Ten-four, good buddy.

£60.00Coming soon
1970sPreview — design coming soon

Design coming soon

sweater

On the Choke and Away

Cold mornings, warm hearts.

£60.00Coming soon
1970sPreview — design coming soon

Design coming soon

hoodie

Period Correct, Not Over-Restored

Patina earned, never faked.

£60.00Coming soon
1970sPreview — design coming soon

Design coming soon

sweater

Alabama Chrome

What the sills are really made of.

£60.00Coming soon

Mind How You Go

That’s the seventies — browner and funnier than you remember. The eighties are warming the turbo up next door.